The Homelessness And Substance Abuse - 1436 Words

Running head: DIVERSITY 1 Diversity: Homelessness and substance abuse Centell Brown Kelley Peterson SW- 751 Perspectives/Chemical Dependency Professor R. Chaisson, PhD., LCSW, BACS Southern University at New Orleans December 10, 2014 Abstract Homelessness and substance abuse are often two problems that continue to be linked together. According to the Substance Abuse and Mental Health Administration (2011), research conducted in the past five years indicates that about 50% of those who are homeless have co-occurring substance abuse problems. Along with co-occurring substance abuse problems, there continues to be other problems such as treatment access to those who are homeless. In this paper we will explore research on the homeless population in relation to substance abuse, and effective interventions on an individual level.  Diversity: Homelessness and substance abuse Homelessness and substance abuse are often two problems that continue to be linked together. However, homelessness can be an effect of substance abuse and vice versa. Addiction problems disrupt family organization and job performance resulting in loss of housing. While homeless, recovering from an addiction can be hard with lack of resources and the ability to access the appropriate care. In the following sections of this paper we will look at interventions and its effectiveness in the helping process, a multi-cultural analysis on the effects of homelessness, social andShow MoreRelatedThe Homelessness And Substance Abuse3644 Words   |  15 PagesAbstract Homelessness and substance abuse are an issue for the U.S. and many other countries. There are numerous studies that articulate substance abuse as the cause for homelessness. Even though this may be true, this paper will explore how those who are homeless may be introduced to substance abuse once on the streets. While there is conflicting information of the cause and effect of both homelessness and substance abuse, this paper will give the reader the necessary information to conclude thatRead MoreSubstance Abuse And Homelessness : What Is The Connection?1830 Words   |  8 PagesSubstance Abuse and Homelessness: What Is The Connection? Elizabeth Finchum Wright State University What is Homelessness? The word homelessness can have many meanings in today’s society because the word home can be taken vague. Some individuals might be taking shelter in a cardboard box or even underneath a park bench, while others travel from shelter to shelter to keep a roof over their head. In the United States the Federal Definition of Homelessness is referred to as people whoRead MoreHomelessness And Substance Abuse And Mental Illness Essay2659 Words   |  11 PagesAbstract Homelessness has been a major issue for the past hundred years often due to economic struggles, the closure of asylums in the Sixties and Seventies, and mental illness. Substance abuse often goes hand in hand with homelessness although there is debate as to which comes first. More over a number of individuals not only suffer from homelessness and substance abuse but also mental illness as well. This population struggles to have their basic needs of food and shelter met, so receiving adequateRead MoreHomelessness And Mental Health And Substance Abuse878 Words   |  4 PagesHomelessness as a result of deinstitutionalization in the US increased dramatically, tripling in 182 cities over the court of the 1980s (Bagenstos, 2012). In addition, mental health and substance abuse is a major problem in across the country because of homelessness. According to the Substance Abuse and Mental Health Services Administration,20 to 25% of the homeless population in the United States suffers from some form of severe mental illness (DMHAS, 2014). Consequently, mental illnesses disruptRead MoreHomeless Research Paper1487 Words   |  6 Pagesmillion people experience homelessness in the US every year (NCH,1). But what is homelessness? Jim Baumohl, a noted author, explained in Homelessness in America, the most common definition of homelessness used by researchers is the â€Å"absence of belonging to a specific place or to people† (NCH, 3). However, there is no set definition, due to the variety of living conditions a homeless person encounters, and the opinions of the researchers. As Baumohl pointed out, â€Å"homelessness is but the latest of manyRead MoreTaking a Look at Homelessness893 Words   |  4 PagesGeorge SkyTrain station, is a densely populated area. In this community, there are a large number of homeless individuals. In homeless population, mental illness commonly present in the forms of schizophrenia, depression, personality disorders, substance abuse, and other affective disorders. According to Metro Vancouver Homeless Count, there are â€Å"400 homeless people in Surrey, representing 15% of the regions 2650 homeless† (City of Surrey, n.d, â€Å"2014†). This problem has been present for many yearsRead MoreHomelessness : Homeless Population, Origins And Consequences Of Homelessness1373 Words   |  6 PagesHomelessness Some background information on the prevalence of and risk factors for the homeless population, origins and consequences of homelessness, prevention and treatment strategies, and other considerations will be presented. The definition of homelessness may cover a broad range of individuals, including those physically deprived of a home and housed persons unwilling to remain in their homes (Ravenhill 6). Some researchers conceptualize homelessness as â€Å"alienation from the rest of the societyRead MoreThe Plan For Eradicating Homelessness1203 Words   |  5 Pageshousing services, funding dedicated to eradicating homelessness in Seattle should go towards increasing the availability and accessibility of supportive services such as substance abuse and mental health programs. In 2005, The Committee to End Homelessness in King County (CEHKC) began its implementation of â€Å"A Roof Over Every Bed in King County: Our Community s Ten-Year Plan to End Homelessness. This plan outlined strategies to end and prevent homelessness with a focus on increasing permanent housingRead MoreCauses Of Homelessness1405 Words   |  6 Pagesthey all share in common are the factors why a specific type of population bec ame homeless. The interrelation of homelessness and mental illness are informed by many factors such as; the lack of support, extreme poverty, substance abuse, lack of affordable health insurance, and lack of affordable housing. The homeless population shares different struggles when dealing with homelessness and mental illnesses because there are not enough resources for them to be able to come back to their normal selfRead MoreThe Effects Of Homeless Conditions, Drug Abuse, And Mental Illness1464 Words   |  6 Pages A study of the Impact a Correlation of Homeless conditions, Drug Abuse, and Mental illness has on the Health and Wellbeing of Individuals Robin Mullineaux Salt Lake Community College Abstract This paper utilizes five peer reviewed articles for the purpose of identifying the interconnections between psychiatric conditions, self-medication and Homelessness. Depending on the severity of the psychiatric disorder, circumstances can lead to a homeless situation or nomadic lifestyle. It

The Greatest Philosophers Of History - 2051 Words

How can one truly expect to speculate through wild and whirling words the overwhelming complexity that is human nature? It is undoubtedly one of the more daunting tasks that one can choose to take on, and yet it is far from unprecedented. As human beings, we are fascinated by our own thoughts and tendencies, and the manner in which we conduct ourselves during our short time on earth. It is a topic that has never ceased to fascinate us, for as many aspects of it that remain unchanging throughout the centuries, there are just as many that seem incapable of remaining consistent. Some of the greatest philosophers of history dedicated their lives to this enigma of humanity, and through their minds and words have seen that human nature is a product of both nature itself and the imperative nurturing of other human beings; and that while it may be one of the most complicated notions we will ever face, there are innate truths that cannot be contravened. Perhaps one of the most influential dis cussions of humanity to have ever taken place was that of Plato’s city, a hypothetical place of dwelling meant to be a philosophical speculation of the mannerisms of human beings as Plato and his fellows saw them to be. As a great philosopher, Plato knew that human beings are naturally social beings, and need companionship like their bodies need food and water. Humans congregate into groups—it is what separates them from their animalistic instincts, and holds them above such. What is more,Show MoreRelatedComparing Twentieth Century Political Thought Leo Strauss And Richard Rorty1421 Words   |  6 Pagesargument’ and Strauss’ ‘esotericism’ share a degree of kinship. However, when it comes to a close examination of the works of the respective scholars, it becomes clear that they had vastly different opinions on a wide-range of topics as broad as history, philosophy, and politics. I will analyze a select sample of the said disagreements betwee n the two thinkers, including an examination of their thoughts on democracy, truth, and education. In many ways the liberal defending, and philosophy bashingRead MoreThe Greek Era880 Words   |  4 Pagesconsidered slaves, and born in the city. Thankfully those who couldn’t call themselves citizens did have some rights, made mostly to have a stable and nonviolent society. The Greeks also created plays that displayed drama and comedy, a first for history, in which a large audience could attend, including women and slaves. These plays are often studied and are still being shown today, attesting to their incredibly well told messages. The Iliad, an epic poem, displays what some could call the pinnacleRead MoreThe Best Fit890 Words   |  4 PagesThe Best Fit Aristotle one of the best philosopher in the third century BCE explained what a virtuous act was and how we could get it. Immanuel Kant was one of the best philosophers in the 17th century, and created the Categorical Imperative, and John Stuart Mill was one of the best philosopher on the 18th century, and created The Utilitarianism ethical system, but which one made the best moral theory that best fits our culture and community? As we have seen in Chapter 7, ethics differs from cultureRead MoreA Brief Study of Logographic Writing, Polis, Plato, and Alexander660 Words   |  3 Pagesof civilization first was found. These areas such as Near East, Northern Africa, and China have been where archeologists and historians have found the most evidence of this form of written communication. The logographic form was, at one point in history, the preferred from of written communication but as civilization progressed the phonetic form became more commonly used to the point that the Chinese language is essentially the only language that sill uses the logographic form. Interestingly, howeverRead More Age of Reason Essay example1161 Words   |  5 Pages An Age of Reason â€Å"Those who can make you believe absurdities can make you commit atrocities.† This brief quotation was spoken by the famous writer and philosopher Voltaire; I believe it vaguely points out that some people are full of absurd ideas, and for others to follow such nonsense is foolish. The quote is just a taste of Voltaire’s wisdom and knowledge of the world, during the Age of Reason. The Age of Reason or The Enlightenment is defined as a change in not just a way of thinkingRead MoreInfluence Of A Great Philosopher And The Metaphysic Of Divine Providence1162 Words   |  5 PagesThe Influence of a Great Philosopher and the Metaphysic of Divine Providence. Marcus Tullius Cicero was born on January 3rd 106 BC in Arpinum and assassinated on the 7th of December 43 BC (Cicero, 2016) Cicero was murdered during the consulship of the 2nd Catilinarian conspiracy. Cicero executed five conspirators during the chaotic latter in the 1st Century BC marked by the civil wars and under the dictatorship of Gaius Julius Caesar. Cicero returned to the republic government after the late JuliusRead MoreThe Moral Theory Of Utilitarianism1725 Words   |  7 Pageshave been widely debated by philosophers and social reformers. It is important to understand what these theories are because of their influential tendencies in the way people act, especially in making morally right or wrong decisions. Utilitarianism is one of these many moral theories. Upon further analysis, problems with utilitarian thoughts are revealed. It has been widely debated by many philosophers, including G.E. Moore and Immanuel Kant. Like these two philosophers, I argue that utilitariani smRead MoreAllegory Of The Cave Essay1309 Words   |  6 Pages The Allegory of the Cave Plato, a Greek philosopher, wrote the Allegory of the Cave to compare the effect of education and the lack of it on our nature. It questions reality, knowledge, and the meaning of life. He described life as like being chained up in a cave, forced to watch shadows flitting across a stone wall. The Allegory of the Cave is found in Book VII of The Republic, in which the Greek philosopher envisioned the ideal society by examining concepts like justice, truth, and beauty. InRead MoreEssay on Socrates: A Great Philosopher801 Words   |  4 PagesSocrates was a philosopher who taught many young minds. Socrates even taught Plato another great philosopher. This great philosopher lived in the fifth century B.C. Socrates was wrongly accused and sentenced to death, but his knowledge lives on. Socrates was born around 470 B.C. Socrates was born into a poor family. Socrates was born in a village on the side of Mount Lycabettus. His father was a sculptor who was excellent at his job. When he was old enough his father taught him how to be sculptorRead MoreNatural Law And Human Law1515 Words   |  7 Pagesof finding justice for society and that ‘mankind will have no respite from trouble until either real philosophers gain political power or politicians become by some miracle true philosophers’. This meaning that Plato believes Law must constantly strive to approximate to the Absolute Idea of Justice and ideal justice could only be achieved or fully realised in an ideal State ruled over by philosopher-kings capable of grasping the Absolute Idea of Justice. Plato argued that the mind consists of three

Breastfeeding Free Essays

Preparation Outline Lindsay Hamann Topic: Breastfeeding Specific Goal: I want the audience to understand how beneficial it can be for both the baby and the mother to breast feed, even if only for a little bit of time. Thesis: Breast milk is best for your baby. The benefits of breastfeeding extend way beyond basic nutrition. We will write a custom essay sample on Breastfeeding or any similar topic only for you Order Now In addition to containing all of the vitamins and nutrients your baby needs in the first six months of life, breast milk is packed with disease-fighting substances that protect your baby from illness. Introduction I. Breastfeeding protects your baby from a long list of illnesses. A. Numerous studies have shown that stomach viruses, lower respiratory illnesses, ear infections, and meningitis occur less often in breastfed babies and are less severe when they do happen. Exclusive breastfeeding (meaning no solid food, formula, or water at all) for at least six months seems to offer the most protection. B. One study done by the National Institute of Environmental Health Sciences showed that children who are breastfed have a 20 percent lower risk of dying between the ages of 28 days and 1 year than children who weren’t breastfed, with longer breastfeeding associated with lower risk. II. The main immune factor at work during breastfeeding is a substance called secretory immunoglobulin, that’s present in large amounts in colostrum. (The first milk your body produces for your baby). The substance guards the baby against invading germs by forming a protective layer on the mucous membranes in your baby’s intestines, nose, and throat. III. Your breast milk is specifically tailored to your baby. Your body responds to virus and bacteria that are in your body and makes secretory immunoglobulin that’s specific to those pathogens, creating protection for your baby based on whatever you’re exposed to. Dying of Breast Cancer in the 1800s iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/dying-of-breast-cancer-in-the-1800s/embed/#?secret=9RHMDIcjhl" data-secret="9RHMDIcjhl" width="500" height="282" title="#8220;Dying of Breast Cancer in the 1800s#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe IV. Breastfeeding’s protection against illness lasts beyond your baby’s breastfeeding stage, too. Studies have shown that breastfeeding can reduce a child’s risk of developing certain childhood cancers. Although, scientists don’t know exactly how breast milk reduces the risk, however, they think antibodies in breast milk give the baby’s immune system a boost. Breastfeeding may also help children avoid a host of diseases that strike later in life, such as type 1 and type 2 diabetes, high cholesterol, and inflammatory bowel disease. For babies who aren’t breastfed, researchers have documented a link between lack of breastfeeding and later development of Crohn’s disease and ulcerative colitis. Transition: There are many advantages to breastfed babies. Body I. Breastfeeding may boost your child’s intelligence. A. Various researchers have found a connection between breastfeeding and cognitive development. In a study of more than 17,000 infants followed from birth to 6 1/2 years, researchers concluded from IQ scores and other intelligence tests that prolonged and exclusive breastfeeding significantly improves cognitive development. B. Preterm infants with extremely low birth weights who received breast milk shortly after birth improved their mental development scores at 18 months when compared with preterm infants who weren’t given breast milk. 1. In a later study, researchers found that the higher scores held at 30 months, and that the babies who received breast milk were also less likely to be hospitalized again because of respiratory infections. C. Experts say that the emotional bonding that takes place during breastfeeding probably contributes to some of the brainpower benefits, but that the fatty acids in breast milk may play the biggest role. II. Breastfeeding may protect your child from obesity. The American Academy of Pediatrics recommends breastfeeding as a way to help reduce your child’s risk of becoming overweight or obese. A. An analysis of 17 studies published in the American Journal of Epidemiology shows that breastfeeding reduces a child’s risk of becoming overweight as a teen or adult. The strongest effect was in children who were exclusively breastfed, and the longer the baby was breastfed the stronger the link. B. Experts think that breastfeeding may affect later weight gain for several reasons: 1. Breastfed babies are better at eating until their hunger is satisfied, leading to healthier eating patterns as they grow. 2. Breast milk contains less insulin than formula. (Insulin stimulates the creation of fat. ) 3. Breastfed babies have more leptin (a hormone that researchers believe plays a role in regulating appetite and fat) in their system. 4. Compared with breastfed babies, formula-fed infants gain weight more rapidly in the first weeks of life. This rapid weight gain is associated with later obesity. Transition: Hopefully you’re becoming aware of why breastfeeding is so important especially during the early stages of a childs life. III. Breastfeeding can reduce your stress level and your risk of postpartum depression. A. The National Institute of Health reviewed more than 9,000 women and concluded that women who didn’t breastfeed or stopped breastfeeding early on had a higher risk of postpartum depression. B. Many women feel relaxed while breastfeeding. That’s because nursing triggers the release of the hormone oxytocin. Numerous studies in animals and humans have found that oxytocin promotes nurturing and relaxation. 1. One study found that women who had high amounts of oxytocin in their system had lower blood pressure after being asked to talk about a stressful personal problem. Transition: So, let’s reconsider the benefits of breastfeeding. Conclusion: I. Studies are finding new benefits of breastfeeding all the time. The May 2010 issue of Pediatrics, for example, published a study showing that babies who are breastfed are less likely to have fevers after their immunizations than babies who are formula fed. II. Breastfeeding is natural – but that doesn’t necessarily mean it’s easy. Don’t hesitate to contact your healthcare provider or a certified lactation consultant if you need help or support. Bibliography www. womenshealth. gov/breastfeeding/Share[-;0] www. webmd. com/parenting/†¦ /breastfeeding-9/nursing-basics[-;1] [-;0] – http://www. womenshealth. gov/breastfeeding/Share [-;1] – http://www. webmd. com/parenting/†¦ /breastfeeding-9/nursing-basics How to cite Breastfeeding, Papers

Equity Bank New Mobile Solutions Technology

Question: Discuss and Explain how Reducing the queues at Equity bank using the new mobile solutions technology in the world. Answer: Introduction: Equity bank, a biggest bank in Africa by customer base, it provides financial services to customers, the organization has a footprint in East and central Africa. The purpose of this assignment is to analyze how Equity bank, can use a new product which is mobile banking to solve the long queues that have been experienced in the banking halls. Traditionally the bank has embraced paper banking where customers fill in deposits slips or situations where the customers fill in forms in account opening, or even loans applications It has been a complaint by customers, the long queues experienced in the banking halls, are very frustrating and it leads to customers spending a lot of time while doing transactions. The customers also use lots of resources to reach the banks, like fuel. As a result this financial institution, is dedicated to introduce a new mobile app solution, that will allow over 100million of its customers, to access banking services on their mobile phones, the new product is expected to move the banking services from paper work to internet and mobile based transaction. This paper endeavors to examine use of TRIZ (Theory of inventive problems) the problem in this context being the long queues experienced by customers in the banks, and how DFSS can be used in executing the new product mobile banking for the bank. The purpose of this project is to eliminate long queues in the bank (TRIZ) by introducing new product mobile banking(DFSS). Introducing the new mobile banking solution will, will tend to reduce the number of customers visiting the banks to complete bank transaction, this will also improve service delivery to the customers, since customers will serve themselves via the technology. Queues will greatly reduce and banking will be transformed from where you go into something you do. The focus will not be on customer service, but more on the systems serving the customers. Introduction of mobile banking will reduce the banks operative costs like the number of employees serving customers, and the stationery that was used when customers are purchasing products and services. As result of the bank embracing the mobile banking services and solution, the number of walk ins in the bank will greatly reduce, the image about the bank will be improved, this will also be observed as good principle by the regulators (Choudhry, 2012)Employing mobile banking measures is expected to reduce the cost of production at the branches level at 80% and the queues are greatly expected to reduce, the banking halls by 50%. Before execution of mobile banking system, it is expected that Equity bank will record the number of customers accessing the branches in a given day and there will be compare the statistics after the new mobile banking service has been introduced across all countries in operation. Project Plan For the project to become reality the bank will use an already existing network company and in this context happens to be the Airtel company, the company has 40% of its infrastructure unused, and thus the bank will set up mobile virtual network service (mvno) on Aitrel infrastructure. After the organization has laid the infrastructure, it will test the service through its staff, who will give feedback on the service while accessing loans and transfer of money. The organization will develop a questionnaire submitted via emails to all of its employees who are expected, to give a feedback on the experienced received, the challenges experienced by the employees such as delay of money transfer, will greatly help the institution in redesign of the products a very important aspect in product cycle (Niemann et al, 2008). Once the product has been redesigned it is the duty of the organization to come up with a backup plan, in case the system backfires like using its own network to avail servi ces concurrently. After the redesign of mobile banking, the organization will offer sim cards to access the service to the family members and relatives of the staff, ensure that they are enrolled to the system and allow a few transactions, observe the trends on the systems and finally make it public to customers, on availability of the product. During the project implementation, time frame is very important, the organization will test the product during mid-month when less customers are accessing banking facilities to test the reliability when transactions are few and during end month when more people are accessing facilities, to test robust nature of the systems. Some of the major challenges the organization is expected to encounter during the mobile banking introduction are a poor network coverage, by the network company which will affect the testing and pretesting phases. Being a relatively new product in the world, it is expected that the subscribers will have a problem in accessing key features, before embracing it well from the sim card manual provided. The product will greatly help the banks operation even with introduction of new product through the mobile banking, it will only need a new feature to be introduced in on the menu. For instance, If the organization is introducing a new loan facility to agricultural customers, it will need to send an SMS to all its profiled customers and ask them to check it out in the menu. Solutions The mobile banking service is designed to meet all the operation services at the bank, the question behind the design is security of customers transactions, it is the responsibility of the bank to guard customers sim cards by introducing a onetime pin that can only be submitted to the customers mobile phone, and in case mobile phone is stolen or misplaced, the organization should device a duress signal through its customer care platform, preventing further loss to the customers. Comparison of loans uptake by customers through traditional queue system and current mobile banking systems will enable the organization to increase the loans limits for the customers and thus increase the volumes released to the market, for more profitability. Integration The organization is expected to do mass media communication to the customers about the new product that is being proposed in the market, through mass media customer awareness is very fast (Schramm and Roberts, 1971). It will also incorporate aspect like radio and advertising to reach out customers who prefer listening to radio, other than watching TV. In the integration period, the customers that are used to the traditional banking system will continue lining in the banks though there will be a desk marketing the mobile banking service, ushering customers to embrace the new technology giving an emphasis; customers can access the service through mobile banking without leaving their premises of operations. To make the integration a reality, the bank should cause queues in the banks intentionally, this can be done via closing some cashiers tills, tills closure and marketing of the new system, will highly push the customers to adopt the new system. Costing While implementing a new banking solution for the bank, the organization is expected to set out the budget for the implementation, cost of the places where by core teams are meeting for the project execution and analysis, cost of the transport of high ranking officials might change during the entire period. As a result of the bank embracing the new technological system, there is a lease fee to be paid for the leased space through Airtel network, the engineers who might move from their home countries for project realization, they need to be paid for the service and well accommodated, a cost that the organization incurs. Validation For the validation of the process, the organization needs to acquire licenses from the communication commission in host countries, giving a detailed information on their business operation with the intentions behind the new product. This will ensure the company is subjected to fair competition and the service for the customer is safeguarded, preventing issues like sabotage by the hosting network company and bad publicity about their service. The organization needs to test the mobile banking service speed and reliability through customers that are conducting a few banking transactions in comparison to customers making numerous production, the customers perception in the new advancement will highly help, customers perception highly helps in product development of a product or service (Haque and Ahmed, 2013). Testing will happen by sending messages, to a number of customers asking them to transact on a certain service and watch how fast the system will complete the transactions in focus. Conclusion The paper begins with introduction of Equity bank a financial service provider, with some footprint in East and Central Africa, biggest company in Africa by customer base, the company has been greatly affected by long queues of customers in the banking halls. Ion discussion is the main purpose of the paper which, endeavors to examine use of TRIZ (Theory of inventive problems) the problem in this context being the long queues experienced by customers in the banks, and how DFSS can be used in executing the new product mobile banking for the bank. The purpose of this project is to eliminate long queues in the bank (TRIZ) by introducing new product mobile banking(DFSS). The benefits expected as well as outcomes of eliminating the queues have been analyzed, it gives a project plan and methodology in problem solving, analysis of the new product like its robustness and reliability, solution and integration of the new product, aspect like the cost and factors to consider during the budget al location and last but not least is the project validation whereby in this project customers have been greatly used in testing and validating the product. References Asefeso. Ade MCIPS MBA ,2012. Design for Six Sigma (Dfss). AA Global Sourcing Ltd Bachler, E.B., 2007. The evolution of innovation-TRIZ trends and bionics. Cavanagh, R., Neuman, R. and Pande, P., 2005.What is design for Six Sigma. McGraw Hill Professional. Domb, E.R., 2014.Global Innovation Science Handbook, Chapter 24-TRIZ: Theory of Solving Inventive Problems: Theory of Solving Inventive Problems. McGraw Hill Professional. Ehrlich, B.H., 2002.Transactional six sigma and lean servicing: leveraging manufacturing concepts to achieve world-class service. CRC Press. www.equitybankgroup.com Martin, J.W., 2007.Operational excellence: using lean six sigma to translate customer value through global supply chains. CRC Press. Terninko, J., Zusman, A. and Zlotin, B., 1998.Systematic innovation: an introduction to TRIZ (theory of inventive problem solving). CRC press. Truscott, W.T. and Truscott, W.G., 2003.Six sigma: Continual improvement for business: A practical guide. Routledge. Yi, Y., 2014.Customer value creation behavior. Routledge. Yeoh, T., 2014. TRIZ: Systematic innovation in business and management.Selangor: Firstfruits Sdn Bhd. Creveling, C.M., Slutsky, J. and Antis, D., 2002.Design for Six Sigma in technology and product development. Prentice Hall Professional. Niemann, J., Tichkiewitch, S. and Westkmper, E. eds., 2008.Design of sustainable product life cycles. Springer Science Business Media Schramm, W. and Roberts, D.F., 1971. The process and effects of mass communication. Haque Jr, A. and Ahmed 3rd, S.I., 2013.Customers' Perception Towards Cellular Mobile Telephone Operators. ORIC Publications.